Home How it works

Start your project

Tell us what you need to achieve - we'll recommend the right research approach.

Your Objective

What are you looking to do?

Your Market

What market are you
working in?

All studies are tailored to your category and target consumer.

Food & Drink

Pet Food

Beauty & Cosmetics

Household

Your Goals

What do you need to
understand?

Select the areas most relevant to your project — we'll recommend the best approach.

Product Performance

Understand how your product performs and where it can improve.
Claims & Validation

Ensure your claims are credible and supported by real evidence.
- Claim Support
- Efficacy Testing
Consumer Understanding

Explore how consumers perceive, use, and respond to your product.
- Brand Research
- Focus Groups
Specialist Audiences

Research with harder-to-reach or specialist groups.
- Children's Research
- Pet Research
Packaging & Experience

Understand how packaging influences choice and usability.
- Packaging Research

Based on your selections, we'll recommend the most effective approach for your project.

Your recommended
research approach

Based on your objectives, here’s how we'd design your project. To help you achieve your goals, we recommend a combination of the following approaches:

Central Location Test (CLT)
Recommended
- Controlled testing environment for accurate, side-by-side product comparison.
- Ideal for benchmarking and identifying performance differences.
Home Use Test (HUT)
Recommended
- Real-world product usage in consumers' homes over time.
- Reveals how your product performs in everyday conditions.
Online Survey
Recommended
- Fast, scalable feedback from your target audience.
- Strengthens findings with robust, statistically reliable data.
Focus Groups
Optional
- Controlled testing environment for accurate, side-by-side product comparison.
- Ideal for benchmarking and identifying performance differences.

Typical project timeline

Timings vary depending on project scope.

Week 1-2:

Project setup, design, and recruitment
Week 3-4:

Fieldwork with consumers
Week 5:

Analysis and reporting

Why this approach works

This combination allows you to measure performance accurately, understand real-world usage, and validate findings at scale — giving you a complete, reliable view of how your product performs and where to improve.

What you’ll get from this study

Clear understanding of product performance
Direct comparison against competitors
Strengths and areas for improvement identified
Consumer-led recommendations you can act on
Statistically robust, reliable results
A concise, decision-ready report

How it works

Understand Your Goals

We define success criteria, target audience, and key decisions.
Design the Right Test

We build a tailored methodology using the most appropriate approach.
Test With Real Consumers

Carefully recruited participants from your target market.
Clear Commercial Insight

Actionable reporting focused on decisions, not just data.