Pet Research
Consumer Panels for Pet Food Products
Gain valuable consumer insights into taste, texture, aroma, and usability. Our pet food sensory research services help you optimise product performance, understand consumer preferences, and develop pet products with greater confidence.
Work with us80%
of dogs preferred new kibble texture in blind testing
22%
increase in repeat purchases post-reformulation
2 wks
typical project turnaround from briefing to report
Precision Testing with Real Pets
Our pet food panel tests pet food, toys, and accessories in real-world conditions, providing data on palatability, durability and scent to help you enhance product performance and market success.
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Palatability and texture analysis
Behavioural and usability studies
Independent, unbiased testing
Our WSS App & Sensory Software — Supporting Accurate Testing
Our pet food app finds the perfect testers by matching your product with pets based on breed, age, diet and play habits. This targeted approach ensures more precise, actionable insights for your brand.
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Matches products with ideal testers
Gathers real-time feedback
Provides detailed consumer insights
Actionable Insights to Optimise your Product
We transform data into clear, actionable insights, helping you understand what works, what doesn’t, and how to refine your product for greater market success.
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Clear reports with key insights
Custom plans for improvement
Launch your product with confidence
Your Questions, Answered
Have questions? We’ve got answers. Find out how pet food testing works, what to expect, and how it can help optimise your pet products.
Contact UsWhat is pet food testing?
Our pet food research services aid manufacturers in making evidence-based decisions and substantiating their product claims. We conduct thorough studies to validate the health benefits and efficacy of specific ingredients, formulations, or dietary approaches.
How long does the process take?
This all depends on the objectives and amount of products to be tested. However, a typical project will take around 2 weeks.
How does the selection process work?
Wirral Sensory Services recruits participants using targeted demographic criteria tailored to each project’s objectives, ensuring feedback is gathered from the most relevant consumer groups.
Participants are screened through detailed questionnaires to confirm they meet specific requirements such as pet owndership, age, gender, purchasing behaviour, product usage, lifestyle characteristics, or dietary preferences.
Recruitment is conducted through our extensive in-house consumer database and dedicated recruitment app, enabling us to quickly identify, engage, and manage suitable participants while maintaining high data quality and representative sample profiles.
What kind of data will I receive?
You will recieve a comprhensive report outlining all the statistical analysis of the research along with reccomendations.
Proven Results for Pet Brands
See how our pet food testing has helped pet brands optimise their products. Our case studies showcase real-world success stories, highlighting how data-driven insights led to improved product performance and market success.
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25%
Sales Increase
A leading pet food company refined their kibble formula after sensory testing revealed 80% of dogs preferred a new texture.
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45%
Customer Satisfaction
Testing showed that dogs preferred natural rubber over synthetic materials, leading to a higher customer satisfaction rate.
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32%
Repeat Purchase
After addressing key feedback from our panel on taste and texture, the brand saw a 32% increase in repeat purchases.
Get in touch
We'd love to hear about your upcoming projects big or small, informal chat or full briefing.
Contact Information
Let's Understand YourConsumers Together.
Tell us about your challenge, and we'll design the right research approach to give you clear, actionable answers.
Speak To An Insight Specialist