Where Product Concept Testing Fits in Your Development Timeline
Most of the conversations we have about product concept testing start in roughly the same place, with a brand that
Home Use Testing Across the Seasons: Why Timing Your Test Matters
Ask most brands when they should run a home use test and the honest answer they give is usually “as
Cola, energy drinks and the role sensory science will continue to play in the future
According to a recent article in The Grocer, sports and energy drinks have overtaken cola as the UK’s largest soft
Elevating the at-home pizza experience with Crosta Mollica Collezione Romana Portofino Pizza
The Crosta Mollica Collezione Romana Portofino Pizza successfully challenged consumer perceptions of frozen pizza by combining authentic Italian ingredients, artisanal
Why the correct diet matters: tackling dog obesity in the UK
Obesity has become one of the most common health issues affecting dogs in the UK. While many owners show love
The Packaging Research Dimensions That Actually Predict Shelf Performance
Most conversations about packaging research start and end with whether the design looks good, which is a reasonable place to
How to Choose a Taste Testing Company: The Criteria That Actually Matter
You have decided your product needs proper consumer feedback before launch, which means you are now looking at taste testing
What happens when consumer research comes too late?
Launching a new product is a major investment. From product development and sourcing to packaging, marketing and retailer listings, brands
How Taste Testing Fits Into a Smarter Product Development Process
Your development team has a formulation they believe in. The recipe has been refined, the ingredients balance correctly, and internal
How Home Use Product Testing Helps Brands Make Better Launch Decisions
Your product has performed well in every internal review. The formulation meets your targets, the packaging looks right, and your