Browse Our Services
Find the perfect solution for your consumer research needs.
Pick your study, we'll handle the science.
Our services are fully flexible and can be tailored to meet your specific objectives. From consumer panels and sensory evaluation to benchmarking and product insight, we create bespoke testing programmes designed to deliver meaningful, actionable results for your brand.
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Taste Testing
Taste Testing is the process of consumers assessing your product to find out how your product performs, this can be achieved for NPD products, or comparing your current market product against the competition. We use the following methodologies; CLT, HUT & Online.
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Pet Research
Our pet food research services aid manufacturers in making evidence-based decisions and substantiating their product claims. We conduct thorough studies to validate the health benefits and efficacy of specific ingredients, formulations, or dietary approaches.
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Product Benchmarking
Product benchmarking helps you understand how your products compare to those of your competitors. By measuring consumer preferences and perceptions, you can identify competitive advantages, uncover areas for improvement, and make more informed product decisions.
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Product Acceptance
If you have a new product that you would like to launch, it makes sense to gauge consumer response from your target audience. This can highlight strengths, identify improvements, and increase confidence before entering the marketplace.
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Claim Support
Claim support can offer a very useful way to increase consumer awareness of your product, as well as increasing sales. Consumer endorsements of your products can mean the difference between shoppers picking your product off the shelf or choosing that of a competitor.
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Packaging Research
Packaging research is a fundamental part of any product. If your packaging doesn't capture attention, consumers may never pick up your product—especially if they are unfamiliar with your brand. Effective packaging helps products stand out, communicate value, and drive purchase decisions.
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Sensory Profiling
Sensory Profiling uses trained panellists to assess products against their key parameters. This research takes the ‘liking’ out of the analysis, focusing instead on objective measurements of each key parameter of a product, think of it like a product fingerprint.
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Product Optimisation
If you are looking to optimise an existing product, gathering feedback from your target consumers can provide valuable direction. Understanding consumer perceptions can help identify opportunities for improvement, refine key sensory attributes, and support product development decisions.
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Online Research
Our online consumer research service helps businesses gain valuable insights from real people. Gather honest feedback, test ideas, understand customer preferences, and make informed decisions with confidence. Fast, reliable research delivers actionable results that support smarter growth today.
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Focus Groups
The art of qualitative research is to explore the reasons why consumers say and think as they do. The most common form of qualitative research is through focus group studies. These typically involve around eight respondents who discuss research topics in detail for a period of up 2 hours.
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Children’s Research
The majority of our research with children is conducted through home use tests, allowing products to be evaluated in a natural, everyday environment. We can provide valuable feedback and insights directly from your target audience, helping to support product development and decision-making.
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Home Use Testing
Home Use Testing (HUT) is the process of supplying test products to consumers to evaluate in their own home environment. This methodology can be used to test new recipes or products, support product or pack claims, carry out children’s research, or conduct competitor comparison analysis.
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Branding
The power of a good brand name is evident wherever you look. We all know of traditional brands that appear in consumers’ baskets in every weekly shop, so it pays to make sure that your brand, as well as your products, is popular with your core consumers.
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Efficacy Testing
Prior to launching a functional product, it is essential to understand how effective it is under real-world conditions. Measuring efficacy provides robust evidence to support substantiated claims, such as “offers 24-hour protection”, while increasing consumer confidence and regulatory compliance.
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90%
Client Retention
We are super proud that we have many long term clients, some over 15 years working with us.
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500+
Our Clients
We have worked with over 500 clients in food & drink, pet food and household products in our 25 years.
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100%
Personal Approach
We take the time to understand your business and deliver solutions that fit your needs.
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Let's Understand Your
Consumers Together.
Tell us about your challenge, and we'll design the right research approach to give you clear, actionable answers.
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