Packaging Research

Real Consumers & Real Insights

Whether you’re a startup launching a new product or an established brand looking to improve your products, taste testing is a great way to gain critical insights and feedback from potential customers.

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10,000+

real food & drink tasters are on our database

22%

increase in repeat purchases post-reformulation

2 wks

typical project turnaround from briefing to report

Improve your product, or prove you're the best!

Find out what consumers really think of your product via independent unbiased consumer research.

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Acceptance or Benchmarking

Acceptance or Benchmarking

Real consumer feedback

Real consumer feedback

Independent, unbiased testing

Independent, unbiased testing

Our WSS App & Sensory Software — Supporting Accurate Testing

Our WSS App finds the perfect testers by matching your products with consumers. This targeted approach ensures more precise, actionable insights for your brand.

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Matches products with ideal testers

Matches products with ideal testers

Gathers real-time feedback

Gathers real-time feedback

Provides detailed consumer insights

Provides detailed consumer insights

supporting
supporting supporting

Actionable Insights to Optimise your Product

We transform data into clear, actionable insights, helping you understand what works, what doesn’t, and how to refine your product for greater market success.

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Clear reports with key insights

Clear reports with key insights

Custom plans for improvement

Custom plans for improvement

Launch your product with confidence

Launch your product with confidence

Your Questions, Answered

Have questions? We’ve got answers. Find out how food testing works, what to expect, and how it can help optimise your pet products.

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What is food testing?

How long does the process take?

How does the selection process work?

How long does the process take?

What kind of data will I receive?

Proven Results for Brands

See how our food testing has helped brands optimise their products. Our case studies showcase real-world success stories, highlighting how data-driven insights led to improved product performance and market success.

  • 25%

    Sales Increase

    A leading food manufacturer refined their recipe after sensory testing showed 80% of consumers preferred a new texture and flavour profile.

  • 45%

    Customer Satisfaction

    Testing showed that consumers preferred products made with natural ingredients over synthetic alternatives, contributing to higher customer satisfaction rates.

  • 32%

    Repeat Purchase

    After addressing key feedback from our panel on taste and texture, the brand saw a 22% increase in repeat purchases.

Get in touch

We'd love to hear about your upcoming projects big or small, informal chat or full briefing.

Contact Information

Phone: 0151 346 2999
Email: info@wssintl.com
Wirral Sensory Services, 37 Allport Lane, Bromborough, Wirral, CH62 7HH
Project objective
Competitor benchmarking Claim Packaging New product launch Reformulation Retailer listing Ongoing R&D
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Let's Understand Your Consumers Together.

Tell us about your challenge, and we'll design the right research approach to give you clear, actionable answers.

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