What is Product Optimisation?
No food manufacturer or beverage brand should ever stand still. Even if you currently hold the position of market leader,
5 Reasons Why Your Brand Should Commit to Ongoing Product Testing
While sales might be indicative of your product’s performance, how can you really tell if your product is meeting customer
How Home Use Testing Saved One of the World’s Most Successful Products
Back in the early 1990s, the world’s largest consumer goods company, Procter & Gamble, was busy working on a new
Should You Ever Rename Your Product?
Renaming a product is something that food and beverage manufacturers consider from time to time. Sometimes it’s the right thing
Your Quick Guide to Successful Product Claims
Making your product stand out on the shelf is more challenging than ever. With as much as 85% of household
The Four Steps Required for Developing a Winning Product Concept
When developing new products, there’s a massive difference between thinking you have a winning product concept and knowing you do.
Why Taste is So Vital for Food Products
Did you know that of 12,000 food product launches across Europe, 76% fail to retain their listing after 12 months?
Taste Testing Company
When developing food and drink products, taste plays a pivotal role in consumer acceptance. That’s why leading food brands and
Sensory Food Testing
Sensory testing (or sensory profiling as it’s often referred to) involves the objective evaluation of food (and beverage) products based
How To Make Your Product’s Rebrand A Success
Rebranding, renaming or revamping existing products can be a worthwhile endeavour for products in desperate need of a new lease