Efficacy Testing in the Age of Social Media: Protecting Your Brand from Viral Backlash
Remember when product feedback was mostly limited to focus groups and customer service calls? Those days are long gone. Today,
Why Consumer Testing Timing Matters: Strategic Points for Maximum Impact
As a brand, you’ll already understand the importance of creating products that meet the needs and expectations of your target
How Home Use Testing Uncovers Real Consumer Behaviour
Laboratory conditions and controlled testing environments serve their purpose, but they rarely capture how consumers truly interact with products in
The Impact of Age Demographics on Sensory Testing Results
Your product testing strategy might be missing a crucial element, costing you valuable market insights. While you’re likely considering factors
Why Consumer Research Fails: Common Pitfalls and How to Avoid Them
The stakes are particularly high in today’s fast-moving consumer goods market. Your competitors are constantly gathering consumer insights, and falling
Bridging the Gap: Using Consumer Research to Align Product Development with Market Demands
Consumer preferences are evolving faster than ever before. What delighted your customers last year might barely interest them today, and
Why Mouthfeel Matters in Sensory Profiling
When developing a new food or beverage product, you might focus primarily on taste and aroma. However, mouthfeel can make
Cost-Effective Approaches to Product Optimisation
Product optimisation can feel like an expensive luxury, especially when development budgets are under pressure. You might be tempted to
Why Guesswork Doesn’t Work: Scientific Approaches to Fragrance Selection in Product Development
You might think you know what your customers want when it comes to fragrance selection. After all, you understand your
Why Consumer Acceptance Testing Matters More in Economic Downturns
In times of economic uncertainty, the ways consumers interact with products changes dramatically. You’ll likely have noticed this shift already: