Branding

The best way to assess the impact of your brand is with a two stage central location test. Testing your product against those of your competitors in a blind taste test, i.e. without the influence of branding, will show the acceptance of your product alone, by the typical consumer.

Following this with a repeat test, this time with the addition of the brand, will show the combined acceptance of your product along with your brand.

When the data from these two pieces of research are combined, it will show either a positive, or negative impact of your brand on consumer perception of your product.

At Wirral Sensory Services, most projects can be completed within approximately two weeks from commission to delivery of results, providing clients with rapid, actionable insights to support product development and business decisions.

Wirral Sensory Services recruits participants using targeted demographic criteria tailored to each project’s objectives, ensuring feedback is gathered from the most relevant consumer groups.

Participants are screened through detailed questionnaires to confirm they meet specific requirements such as age, gender, purchasing behaviour, product usage, lifestyle characteristics, or dietary preferences.

Recruitment is conducted through our extensive in-house consumer database and dedicated recruitment app, enabling us to quickly identify, engage, and manage suitable participants while maintaining high data quality and representative sample profiles.

Following completion of the fieldwork, Wirral Sensory Services provides a comprehensive PowerPoint report presenting the study findings in a clear and actionable format.

Reports include detailed results, statistical analysis where appropriate, and visual representations of key data to support interpretation.

Clients also receive expert recommendations and practical insights to help inform product development, optimisation, marketing strategies, and commercial decision-making.