Month: October 2022

1. Home

If you’re a startup or established brand looking to secure increased market share, you need to understand your target audience’s preferences. At Wirral Sensory Services, our range of sensory research services help you do just that.

Our team of experts has years of experience conducting research for brands, covering everything from product formulation and packaging to flavour and texture profiles. We use the latest scientific techniques and best practices to provide you with high-quality, reliable data that you can use to make informed decisions about your product development.

With our all-in-one sensory research service, you can test and evaluate your products with confidence, ensuring that your products are appealing to your target demographic.

But what can your brand expect from our sensory research services?

A Comprehensive Understanding of Your Target Audience’s Preferences

Through a range of product testing services, including taste tasting, sensory profiling, and product benchmarking, we will help you to understand your target audience’s preferences. This data can inform your product development and help you decide what flavours, scents, and textures will be most appealing to your customers.

By understanding the key sensory drivers that influence your target audience’s purchasing decisions, you can tailor your products to meet their needs and wants, and ultimately increase market share.

Improved Product Development Decisions

Tweaking production and reformulating products is an expensive undertaking, so the fewer times it needs to be done, the better. Our sensory research services can help you to avoid costly mistakes by rigorously testing products before they go to market.

By investing in a comprehensive sensory research service just once, you can save money in the long run by making informed decisions about your product development. This will result in fewer production errors and a dramatic reduction in time invested and company resources.

A Better Understanding of Your Competitors

To stay ahead of the competition, you need to understand what they’re doing and how they’re able to appeal to your target audience. Our sensory research services can help you to do just that.

You can get an in-depth understanding of your competitor’s products through various analytical methods, including sensory profiling and specific taste testing methodologies. The results of our analyses can then be used to inform your product development, helping you to create products that are even more appealing to your target audience.

Increased Market Share and Sales

Ultimately, our sensory research service can help increase market share and sales. With the insights and data gathered from our research, you can develop more appealing products and improve your chances of market success.

In that regard, sensory research more than pays for itself, and it’s an essential tool for any brand looking to succeed in today’s competitive marketplace.

Contact Wirral Sensory Services Today to Discuss Your Sensory Research Needs

If you’re ready to take your product development to the next level and gain a competitive edge in the market, contact us today to learn more about our sensory research services. We are available by phone on +44 (0)151 346 2999, or you can send an email enquiry to info@wssintl.com.

We look forward to hearing from you soon.

1. Home

Home use product testing is a cornerstone consumer research methodology for many industries. Home use product tests are a type of consumer research in which products are sent to consumers’ homes for them to test in their everyday environment. This allows manufacturers to get feedback on how their products perform in the real world, as opposed to a controlled laboratory setting.

Many different types of products can be tested using a home use product testing service. So, with that in mind, let’s take a closer look at some of the most popular product types evaluated using this methodology.

1. Beauty and Personal Care Products

It will come as no surprise that beauty and personal care products are often put through a home use product testing service. While many (if not all) of these types of products (such as deodorants and makeup) will have undergone scientific testing and even clinical trials in a laboratory setting, manufacturers need to understand how their products perform when used in the real world.

This is especially important for products applied to the skin, as everyone’s skin is different, and what works for one person may not work for another. A home use product testing service allows manufacturers to get feedback from a wide range of consumers with different skin types about how their products perform in their intended settings.

2. Cleaning Products

Household cleaning products are another category of products often put through a home use product testing service. This is because, although these products may be very effective in a laboratory setting, they need to be able to stand up to the rigours of everyday use.

Cleaning products are often used in a variety of different ways and on a variety of different surfaces. So, it’s essential for manufacturers to get feedback from consumers about how their products perform in the real world.

Furthermore, as was aptly demonstrated by the home use testing of Febreeze, manufacturers can use these studies to better understand the motivations and habits of their target consumers.

3. Food and Drink Products

Food and drink products are another category of items frequently put through a home use product testing service. This is because it’s important for manufacturers to understand how consumers use their products in domestic settings such as the kitchen, and to get feedback about any issues encountered when cooking or preparing food and drink.

In many cases, the results of home use product tests can be used to improve the packaging or formulation of products so that they are more convenient and easy to use. This can be particularly important for products targeted at busy families or working professionals who don’t have a lot of time to prepare meals from scratch.

Contact Wirral Sensory Services Today for Your Home Use Testing Requirements

As a leading consumer research company with over two decades of experience, WSS has a wealth of experience in conducting home use product tests for a wide range of clients. We have an extensive database of panellists who are experienced and familiar with a wide range of product types and evaluation methodologies.

So, if you’re looking to conduct a home use product test, please don’t hesitate to contact us today. We’ll be more than happy to discuss your specific requirements and provide you with a competitive quote for our home-based research services.